Telecel logo will continue to be printed on the T-shirts of the professional football teams of Benfica, Porto and Sporting in the National Football Championship, for the next season 98/99. Such as in the two previous seasons, Telecel will be the exclusive sponsor of Sport Lisboa e Benfica and Sporting Clube de Portugal, and co-sponsor of Futebol Clube do Porto.
Since starting its activity, Telecel has been significantly sponsoring the most diverse sporting activities, whether it is competition or free times occupation. Beyond professional football, Telecel sponsors other sports such as athletics, golf, tennis, sailing, «four-by-four”, junior football and the so called “radical sports”, among other.
Telecel sporting sponsorships have followed the evolution of the Portuguese market in cellular communications, trying to respond to the great diversity of lifestyles of users segments. The decision of being an official sponsor of the three main Portuguese football clubs simultaneously has to do with the fact of Telecel being a cellular communication operator, providing a service of national coverage and acting in the national market.
Telecel’s general sponsorship politics also covers institutional areas translated in important support to initiatives covering social solidarity, education, culture and entertainment.