Lisbon, 4 July 2007 Vodafone Portugal will be broadcasting live to mobile all the Live Earth concerts taking place on Saturday 7 July.
There will be 24 hours of non-stop music by over 150 internationally famous performers, in an initiative aimed at bringing together over 2 billion people around the world and raising awareness of the risks of global warming.
The Live Earth concerts will take place in 8 cities on all continents (New York, London, Sydney, Rio de Janeiro, Tokyo, Shanghai, Johannesburg and Hamburg) and feature internationally famous artists such as Madonna, Red Hot Chili Peppers, Shakira, Jack Johnson, Rihana, Linkin Park, Samshing Pumpinks, Enrique Iglesias, The Police, James Blunt, Metallica, Joss Stone and Lenny Kravitz.
To accompany this initiative, Vodafone is creating a Live Earth Channel on its Mobile TV service which will broadcast all the concerts live to Vodafone customers on 7 July. All the concerts will be available in recorded form on the Live Earth Channel of the Vodafone Mobile TV service until the end of July.
Live Earth aims to be a step in the battle for a better planet and to draw attention to the profound climate changes and their consequences for all our lives. All the places where the event is to take place have been designed to be environmentally friendly, especially in terms of energy conservation and the management of its impact on the environment.