Lisbon, 17 September 2007 Vodafone, in association with Universal Music, is today launching Diana Kralls new album Best of exclusively on the Vodafone live! portal. Thanks to this initiative, Vodafone customers will be able exclusively to acquire all the complete tracks on the new album and ringtones, ringdings and videoclips of the artist. It will also be possible to listen to these tracks on Vodafone Radio DJ.
This is a compilation that brings together all Diana Kralls biggest hits on one CD. The exclusive nature of this launch underlines the extreme importance of mobile phones in the promotion of music and reflects Vodafones practice of providing its customers with exclusive content on the Vodafone live! portal.
Starting today, Vodafone, in association with Universal Music, will be launching a promotion campaign for the new album on television and on the Internet and on stickers and insertions in the CDs sold.