Press Releases

Vodafone Sofa Race to take place next Saturday

May 4, 2010

Lisbon, 4 May 2010 – Vodafone is to give away tickets for the best seats at Rock in Rio-Lisboa 2010 – the Vodafone Best Seat in the House – to the winners of a Sofa Race to take place on 8 May at 3 p.m. in the Jardim Vasco da Gama in Belém, Lisbon.

The winners will be able to choose the gig they want to watch from the Vodafone Best Seat in the House at Rock in Rio-Lisboa 2010, the most sought-after place from which to watch the festival concerts. The Vodafone Best Seat in the House is a reserved area with the best view of the World Stage and the festival enclosure, where Vodafone will offer its customers who win the Sofa Race special seats and VIP treatment.

There will be five sofa races, matching the number of days of Rock in Rio, with a maximum of nine teams competing directly in each race. Each race will consist of three heats, with the winners of each heat going through to the final. The winners will be rewarded with tickets for the Vodafone Best Seat in the House.

The would-be “sofa aces” have been chosen from among hundreds of people who registered at www.vodafone.pt on the basis of the creativity of their team’s name, their slogan and order of registration.

Also timed for Rock in Rio, Vodafone has launched a special edition of the exclusive LG Spice. This phone, with a 3” touchscreen, Internet access and email, MP3 player, FM radio, stereo headset and 2.0 megapixel camera, is available for €109.90 and comes with a T-shirt and a ticket to Rock in Rio.

These initiatives are part of the original way in which Vodafone is promoting its sponsorship of Rock in Rio-Lisboa 2010, which has already seen it give away hundreds of tickets to the festival through competitions on radio and Facebook, organise dance duels in various cities in Portugal and install giant guitars in Lisbon and Porto showing the countdown to the event.

Vodafone will also have a prominent presence in the festival enclosure with a wide range of initiatives, including an exclusive entrance for customers who purchase and receive tickets to Rock in Rio-Lisboa via their mobile phones and what will be the big novelty of 2010 edition of the Rock in Rio-Lisboa – the Vodafone Hotel – offering Vodafone customers the opportunity to spend the night in the enclosure, a truly memorable experience.

Contacts

Para esclarecimentos adicionais, por favor consulte a Direcção de Marca e Comunicação da Vodafone Portugal, através do formulário de contactos institucionais