Lisbon, 13 May 2011 For the second consecutive year, Vodafone has won the Telecommunications category of the Marketeer Awards, which recognise the best in marketing, advertising and communication in Portugal. The awards ceremony was held yesterday evening at an event at the Pátio da Galé.
Nominations for the categories in the competition for the 2011 awards were based on marketing actions/strategies implemented by companies in 2010 and on the opinions of readers collected in an online survey. After the voting closed, the results were analysed by the Council of Founders of Marketeer who decided the final awards along with readers of the magazine.
At the 13th Festival of the Creatives Club of Portugal, Vodafone was the company with the most awards in the various categories. The Yorn Business Episodes garnered several awards, including Gold for Best Campaign, Bronze for Best Film, Honourable Mention for Best Animation and Shortlisting for Best Radio Spot in the Advertising category; Bronze in the Integrated Project category; Silver for Best Illustration and Photography in the Design category; and Silver for Best Minisite, Shortlisting for Best Game and Best Illustration in the Interactive & Digital Media category. The advertisements Joãozinho (film), Cavalgada dos Cupidos (radio) and Christmas Campaign (radio) also received awards at the festival.
In the Brand Activation category, Vodafone FM radio won a Gold award for Best Sponsorship Activation Campaign, as well as a Bronze and a Shortlisting for activation of the Vodafone presence at the Rock in Rio-Lisboa 2010 festival. The Vodafone Annual Report and Accounts 2009 and the design of the brands stands at Rock in Rio also gained awards in the Design category.
The awards, which will be handed out today at ETICs Atmosferas exhibition space, were decided by a jury of industry professionals invited by the organisation.
The Creatives Club of Portugal is a not-for-profit organisation composed of creatives in Commercial Communication Advertising, Marketing, Relationship Marketing, Photography, Advertising Cinema, Sound and New Media whose annual Festival honours excellence in these areas.