During the days of the festival Vodafone FM will broadcast live from the studio set up in Barcelos Riverside Park, from where it will broadcast various concerts, along with interviews and exclusives with the artists appearing at the festival.
In the period leading up to the festival, Vodafone FM will showcase bands and will give away tickets as prizes in on-air competitions with the Ticket Man and on the Facebook page www.facebook.com/vodafonemusica. In addition, the station’s playlist and auteur programmes will give special emphasis to the artists and bands appearing at the festival.
Vodafone FM radio can be heard live on mobile phones via the app for iOS (http://bit.ly/N09FDt) and Android (http://bit.ly/MhltzI), which will have an area devoted to the festival with information on the billing, artist biographies and other useful information about Milhões de Festa.
Vodafone FM can be heard around the world at www.vodafone.fm. It is broadcast on 107.2 MHz (Lisbon) and 94.3 MHz (Porto) and can be found on facebook at www.facebook.com/vodafonemusica, featuring competitions, information about new music and interaction with listeners.
The line-up for the Milhões de Festa Festival includes confirmed appearances by bands such as Loosers, Process of Guilt, Quelle Dead Gazelle, Austra, Orange Goblin, Mikal Cronin, Zombie Zombie, Ufomammut, Mykki Blanco, Camera, ZA!, Riding Pânico, 10 000 Russos, Adorno, Mr. Miyagi, Phase, Surya Exp Duo, The Partisan Seed, Killing Frost and BiarooZ.
This partnership fits within Vodafone’s communication strategy focusing on using music as a strong communication tool to convey positioning and brand values to the youth segment.