In Q3, Vodafone Portugal consolidates the improvement trend from past quarters in the main business indicators.
Service revenue reaches 227 million euros between October and December 2016, an increase of 2.2% when compared with the same period last year and the same value reported last quarter (Q2: +2.2% YoY). The numbers show a positive evolution in the main business indicator for the 5th consecutive quarter. During the same period, total revenue rises 2.0% YoY (Q2: +1.5% YoY).
This performance reflects stabilization in the mobile business, driven by an increasingly complete and competitive offer, and sustained growth in the fixed business, particularly in Pay TV, a segment in which Vodafone has grown the most among its competitors, during the past 3 consecutive years.
From October to December 2016, Vodafone Portugal increased its fixed customer base in 20.7% YoY reaching 571 thousand, a result proving that the market recognizes the innovative and differentiating features of Vodafone´s offer. During Q3 Vodafone launched an initiative that allows customers to check the contracted fibre speeds at the time of installation. A move that demonstrates Vodafone’s absolute confidence in its fibre network that reaches more than 2.6 million homes and enterprises.
“The positive results and the high levels of appreciation for Vodafone Portugal from both customers and market shown in independent surveys published during Q3 indicate that we are following the right strategy. In a sector more and more competitive and convergent, Vodafone Portugal has had the capacity of constantly surprising its customers, delivering innovative products and services, and playing an increasingly important role in the development of Vodafone Group’s TV strategy,” says Mario Vaz, Vodafone Portugal CEO.
In October, Vodafone Portugal was chosen to host the Next Generation TV Development Centre. Known as TV Hub, it is contributing to the development of the TV proposition across the various markets where Vodafone Group operates.
Concerning mobile business, the third quarter was marked by the growth of the 4G customer base that reached more than 1.2 million, increasing 89% YoY. 4G smartphones and data usage were some of the value propositions of the Christmas campaign, launched in November. The campaign included free communications during 24th and 25th of December, discounts in 4G smartphones and a free social networks pack, which included mobile data on Facebook, Instagram and Twitter for 3 months.
The film released to communicate the Christmas offer had excellent engagement results – it was the most viewed video at Youtube during November and it was nominated by the prestigious “Ads of the World” as one of the best Christmas spots of 2016.