Press Releases

Praia Saudável Programme: Contributes to improved safety and reduces drownings on beaches

June 1, 2018
743 swimmers rescued, 1,220 people assisted and 400 awareness campaigns organised in the 12 years of the programme
  • Prevention on beaches involves over 300,000 children in a decade

The priority objectives of the Praia Saudável Programme are to contribute to increasing the safety and environmental quality of beaches, as well as accessibility for people with limited mobility, and to foster the development of a safety culture among swimmers. In its 12 years of existence, it has rescued 743 swimmers and given assistance to 1,220 people during the bathing seasons.

As part of the Praia Saudável Programme, a publicly available Communications Virtual Private Network (VPN) has been installed, through which lifeguards can be alerted to potential emergency situations. The VPN enables communications between the lifeguard posts and the port authorities, the Portuguese Lifeboat Institution (ISN), the national emergency numbers and other numbers identified as having a role in emergency situations. This network covers 268 lifeguard posts and over 700 contacts. Over 350,000 calls have already been made via the VPN.

The programme, promoted since 2005 by the Vodafone Portugal Foundation in partnership with the National Maritime Authority, the Portuguese Environment Agency, the National Institute for Rehabilitation and the European Blue Flag Association, currently covers 185 beaches in mainland Portugal and the Autonomous Regions.

Through the provision of equipment donated by the Vodafone Foundation in the areas of safety, accessibility and environmental management, together with the organisation of awareness-raising campaigns in these areas, the Praia Saudável Programme has been doing important work in terms of prevention, awareness and the creation of more inclusive beaches in Portuguese bathing areas.

The Praia Directo app, which supplies data on the weather conditions, water temperature, safety and accessibility of the beaches, provides information, for example, about the sun exposure risk throughout the day, showing the times when the UV index reaches maximum levels. Measurement of the parameters is performed in real time by autonomous monitoring stations powered by solar panels.

Some numbers from the 12 years of the programme:

  • Covers 185 bathing beaches
  • 300,000 children impacted by awareness campaigns, including the Verão de Campeão campaign
  • 743 swimmers rescued
  • 1,220 people assisted
  • 155 amphibious wheelchairs donated, which allowed around 20,000 people with special needs to bathe in the sea
  • Donation of 124 acrylic walkways and 124 Braille information panels
  • Donation of various equipment in the safety area, such as rescue jet-skis, lifeguard watchtowers, floating stretchers and 4×4 rescue vehicles, among others
  • Provision of mobile phones to lifeguards and a telephone number assigned to each of the 268 lifeguard posts covered by the programme
  • The installation of a VPN (Virtual Private Network) has facilitated communications between lifeguard posts, port authorities, the Portuguese Lifeboat Institution, municipal and local fire brigades, national emergency numbers and other bodies identified as having a role in emergency situations. The VPN includes over 700 telephone numbers
  • Distribution of over 4.5 million beach ashtrays
  • Provision of 15 wooden kiosks for environmental education activities organised on the beaches, and 25 beach-cleaning machines

 Especially in the summer, beaches have a high risk of accidents, often due to disregard of safety rules, but there are also other important areas, such as pollution on beaches and lack of accessibility, which led to the Foundation Vodafone Portugal to back the expansion of the Praia Saudável Programme, in partnership with various organisation that have joined efforts in this Programme.

Contacts

Para esclarecimentos adicionais, por favor consulte a Direcção de Estratégia e Comunicação Externa da Vodafone Portugal, através do formulário de contactos institucionais